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Forums| ALP - Alastair Lawson - Photography, Video Productions, Graphic design and Web development :: Forums :: Short Internet Marketing Videos | |||
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 3 Minute Video Concept |
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| Alastair |
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  Joined: Tue Feb 19 2008, 12:27PM Posts: 6 | New digital internet technology has opened up a whole new way to market or promote products or places on video world wide via the internet, on cell phones or iPods virtually free of charge. At the moment internet sites such as YouTube and Google Video are breaking new ground and the technology has become a worldwide phenomenon. Although these sites are predominantly being used for fun and entertainment at the moment, there is a huge opportunity for business to make full use of this new platform and market themselves worldwide or to share video material selectively. ALP has followed this new development with great enthusiasm and has looked at ways to use this technology to benefit business in a professional and efficient cost saving way. THE CONCEPT A corporate or product video is now shot in chapters or sections. Each section would be between 3 to 5 minutes long Each section is uploaded to a central storage server (YouTube or Google Video) Free of charge Each video clip is supported by searchable keywords, categories or channels You can make your video clips viewable to the world or you can make them private The public can now view your video clips with the best and latest technology (simple and fast) Video downloads don't effect your monthly service providers fees. Video clips can be embedded into your companies website Free of charge Video clips can be shared and sent via email EXAMPLE You are needing to market and promote your private game Lodge. Shoot a series of mini 3 to 5 minute long videos * A clip on "Getting There" * A clip about the Location * A clip about Accommodation * a clip about your Wildlife * a clip about your Food or Menu You get the idea These clips will then be uploaded into the ALPwebTV channel on YouTube under the heading of your Lodge name. If a guest searches on keywords such as big 5, wildlife, luxury, "your location", or "your lodge name", the site will call up your video clips. The guest can then view any or all of your clips. The video clips also carry a link to your website and email, drawing guest into your website, hopefully for a booking. And besides the cost to produce the videos, it hasn't cost you a cent. As an example, someone has posted a video clip on YouTube about the lions of Mala Mala, this clip has been viewed 14 000 times since it was posted. RELY ON SEARCH RESULTS OR PUSH FROM YOUR WEBSITE? We suggest both. Search results can produce excellent results but you can go one step further by including a Menu driven panel on your website. People who visit your site can then view all your videos without leaving your website, (avoiding them seeing your competitors video clips). To see an example of this video panel and how it works, Click Here Or go to Video in the main menu If you have any questions on this topic, please feel free to ask [ Edited Tue May 13 2008, 03:19PM ] ALP - Photography and Video company | ||
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3 Minute Video Concept Re: Do you, or would you work Internationally Do you, or would you work Internationally Can I get a CD of the pictures at the end of the shoot? If you stay at the lodge for free, can i get a discount? I only have a few small products to shoot, why so expensive? My Brothers friend has a really good Camera
